Why Taali?

Our authentic research and a thorough understanding of market functioning sets us apart as an agency of choice when it comes to decoding the liquor industry in India. The massive bracket of products available across categories in the country coupled with the narrow scope of advertising makes brand differentiation indispensable for viable expansion. Our in-depth experience working out strategic solutions for premium alcohol brands gives us an edge over the rest. Founded in 2010, Taali is proud to be the agency of choice for some of the biggest names in the global drinks business.

  • Product Design and Development

    Brand Naming, Brand story, Packaging Design, Product Design, Research brief and concept development

  • Campaign Development

    Final concepts and campaign design for implementation across media vehicles.

  • Brand Management

    Complete strategic planning and implementation of ATL and BTL plans. On ground brand activations, promotions, events and integrated marketing efforts.

  • Clever Co​ntent Creation

    Digital PR and Activations, Content creation – both online and offline, in digital, film and print formats.

Brands speak about Taali
  • “Pushpanjali and Taali – the team have taken our global strategy and delivered an impressive local marketing campaign for the Cutty Sark brand in India. Working to a tight budget in a heavily competitive category, Taali have implemented a very innovative consumer communications platform involving leading edge digital marketing solutions.”

    -David M Pattison
    Area Director – Japan & India

  • “The premiumness and the appeal of the pack remains unquestionable…”( 45, Hyderabad, sec A) “The pack seems to live up to the image of an international and premium brandy…”( 30, Bangalore, sec A)
    -Research by TNS India