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“Pushpanjali and Taali – the team have taken
our global strategy
and delivered an impressive
local marketing campaign for the Cutty Sark
brand in India. Working to a tight budget in a
heavily competitive category, Taali have
implemented a very innovative consumer
communications platform involving leading
edge digital marketing solutions.”

-David M Pattison
Area Director – Japan & India
EDRINGTON

Concept development

Our vast experience in the liquor segment helps us identify unique category codes and ensure the concept for research reflect target price and audience.

Packaging

We design to win! We are back on the drawing board if its not number one in research.

Marketing strategy

Digital, on ground, media- our strategy covers everything.