Taali’s strategic abilities come into use when we create benefiting alliances and creative opportunities for our brands to garner visibility and recall.  Understanding how an industry operates in a particular market is indispensable for viable expansion for every brand.  The Bootz- Southscope association proved to be an unbelievable success as it captured customers’ attention via popular medium such as films and film stars. Understanding the correct channel for a brand in a potential market thus becomes crucial while developing long term brand strategy.


Pushpanjali and Taali – the team have taken our global strategy and delivered an
impressive local marketing campaign for the Cutty Sark brand in India.”


– David M Pattinson

Area Director – Japan & India