Project: Overcome challenge of “no POS” in shop shelves of Tamil Nadu.   Execution: We introduced Bootz wearing a bowtie on every monocarton and shipping case. Soon the 'bowtie'-wearing bottle captured imagination and attention. The bow-tie is symbolic of a successful and stylish young man. The addition of the symbol in the packshot and all other materials led to a greater brand recall and infused a youthful freshness in the category.   Browse through the slideshow to see different executions of the idea.
Bootz Point of Sale
Bootz Point of Sale
Bootz Point of Sale
Bootz Point of Sale
Bootz Point of Sale

Bootz Point of Sale

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23 Nov 2016