Project: Overcome challenge of “no POS” in shop shelves of Tamil Nadu. Execution: We introduced Bootz wearing a bowtie on every monocarton and shipping case. Soon the 'bowtie'-wearing bottle captured imagination and attention. The bow-tie is symbolic of a successful and stylish young man. The addition of the symbol in the packshot and all other materials led to a greater brand recall and infused a youthful freshness in the category. Browse through the slideshow to see different executions of the idea.
Bootz Point of Sale
23 Nov 2016