Project : Stolichnaya Promotions Challenge: Reinforce the global positioning of Stolichnaya in the Indian market Execution: Stolichnaya is a premium and one of the leading Russian vodka brands in the world. Taali’s “Ultimate Russian” strategic promotion for Stoli was executed in three cities – Delhi, Mumbai and Chennai with extensive attention to detail. From well designed tent cards and a crafted Stoli cocktail menu, limited edition Stoli stoles and mufflers as giveaways to the beautiful gold-embroidered uniforms for the Stoli hostesses; each element was thought out well prior to execution. Taali successfully reinforced the positioning of Stoli as a premium brand in India with this event.
23 Nov 2016